The Bonnaroo Music and Arts Festival is the most iconic original festival in the U.S., so it made perfect sense for the original light beer to play a big part in it. As Miller Lite renewed their long-standing partnership with Bonnaroo, I was privileged enough to work on the campaign 3 years in a row. This came during their pivotal moment moving from the their blue can to their iconic white-retro packaging. Beyond creating the artwork that is still in use for the partnership, customers were given the chance to win tickets to the festival with front row seats at The On Tap Lounge. Beyond the campaign visuals , our team brought all marketing assets to life in c-store, grocery, bars and festival,
