We sent our team down to a couple of our farms in Colombia to capture our sustainability story and take our consumers along the way to get a taste of what we stand for through a unique sustainability story via content that builds brand awareness and loyalty.
Our approach was a 3-fold to capture content with Friends of Mine, a local Colorado team to capture video and build a strong story for web/retailers/ and consumer facing marketing, a SToK Influencer named Jesse Driftwood who helped craft an authentic story for both our and his consumers and finally our SToK team from Danone who captured behind the scenes content.
