As a strictly D2C brand since inception, oVertone needed to stand out on an increasingly competitive platform to drive awareness among high value beauty customers while offering a consistent brand experience across all of our platforms. Our internal team brought oVertone to all retail partners through content that elevates the at-home color experience while still feeling tangible and relatable. Our main objectives were to communicate inclusive values through range of models and hair types, and convey key benefits. Our platform needed to be simple, offering education in easy, digestible bites to overcome lack of familiarity with format.
Along with creating our e-commerce platform, shopper marketing, and PR assets, our team partnered with Stone Strategy Design to bring secondary packaging to life, elevating the brand experience to a masstige level. The outcome? A consumer experience that not only is easy on the eyes but also a case study for oVertone to be picked up at multiple other locations.
Secondary Packaging
E-Commerce Store
